Before discussing digital marketing, we should understand the market and marketing first. The concept of market and marketing is broad. There are a large number of definitions of market and marketing available in the books and web pages. The most common definition of the market is where people buy and sell their goods. The commonly used definition of marketing is a company’s tool to increase the selling of its products and services.
The most authentic definition of the market is a place where people interact with each other to purchase and sell products and services or exchange information about the products and services being sold.
Marketing is selling and purchasing goods and services or exchanging or sharing information about products and services.
A few years ago, companies used to market their goods or services in different ways by using human resources. But these days, with the invention of the internet and social media services, every company wants to introduce its product quickly. Email, social media, web-based advertisement, Text messages, Audio and video messages, and different marketing channels are used for Marketing products.
“Digital Marketing promotes products or brands to connect with many customers through the Internet and other online communication channels”.
This website has another article on how to make money online and platforms to work online. Readers can read that article to learn about online earning media by reading that article. Here, I’m sharing a link.
Read more: How to Earn Money online in Pakistan
Importance of Digital Marketing
When we compare digital marketing and traditional marketing, In traditional means of marketing, corporations focus on advertising goods through printing, posters, wall chalking, radio, and television. Ads in Sunday newspapers, Sunday magazines, and unique advertising magazines were widespread means of traditional marketing. These marketing tools are undoubtedly available and used to advertise products, but digital marketing changed the concept of advertisement and marketing. These marketing activities primarily aim to promote goods and services and get market share.
In the last 20 years, when everything related to business activities has been changed, the marketing tools also changed to their great intent. Using Internet services and digital marketing, business organizations have reached the final consumers instead of selling products through an extensive distribution channel. Through social media advertisement, text messaging emails to consumers, and other digital marketing tactics, business organizations communicate with their target audience and expected customers.
There are some key points of digital marketing as follows:
- Through digital marketing, products and services easily reach a broad number of consumers who are attracted to the Internet and spend their money online buying.
- Digital marketing boasts small and local businesses to the top-ranking organizations.
- It provides a platform for small business owners to target a large audience at a meager cost.
- From the customer’s point of view, it provides international-level goods and services at low prices.
- Fast and easy delivery attracts a large number of consumers to purchase online.
Scope of Digital Marketing
Twenty years ago, no one had an idea of the upcoming benefits of the Internet. No one can imagine the Internet becoming the most essential part of their life. Since the last decade, 80% of the world’s population has been using internet services and social media platforms. Social media is the primary reason for increasing the use of Internet services. It is due to social media platforms that the Internet has gained popularity. Now, the world is entirely aware of the technological advancement of the Internet and its impacts.
Because social media platforms have become informational hubs for their users, people are more interested in selling and buying through these platforms. In traditional marketing, advertisements of products remain in limited areas only. Still, now, with the use of the Internet and social media services, products can be advertised all over the world.
It is the progress digital marketing has made in the last decade, but what’s the scope of it in the future? That is a question that everyone has in his mind who wants to work on this platform.
Scope of Digital Marketing from Buyer & seller’s perspective
If a person produces goods in a factory and earns his profit by selling them in a market, he always wants to sell more goods to earn a good profit. But, advertising products on a mass scale is very tough and expensive for him if he uses traditional marketing tools for advertising his products.
So, he will always want a low-cost platform to advertise his products effectively. Only digital marketing can help him from this perspective.
In the same way, every buyer wants to buy good quality products at reasonable prices. In traditional buying, he should go to the physical market of his area and buy his required products. But he can only buy local brands that are available in that market. If he wants to buy good brands, he must require some platforms that offer his required products with easy delivery. That’s why Digital marketing platforms also have a good scope for a buyer.
Scope of Digital Marketing for a Freelancer
We know that a freelancer is a self-employed person who wants to sell his expertise to specific clients. In the traditional business environment, a freelancer only can do a job in his area or country. But if he wants to work with some big organization, then he must advertise his expertise on digital media platforms and have access to those organizations through a good platform. He can advertise his expertise and skills on Digital marketing platforms.
Digital Marketing Platforms
How can a person earn money online? It is a frequently asked question by everyone. Many people answer the question, but no one can say he perfectly explains the way. We are trying to explain it straightforwardly. Digital marketing is one of the platforms for earning money online worldwide.
There was a time when the earnings of a person were only possible by doing a traditional job. All the job holders went to their offices, worked there 9 to 5 a day, and earned their livelihood. But now those days were gone. It’s a time of technology and Internet advancement. Someone with specific skills and expertise in some field can earn thousands of dollars an online job or work from home every month. It’s a time of Digitalization, and it’s booming. We must know the different digital marketing platforms when discussing digital marketing’s earnings.
Here are some digital marketing platforms through which a person can earn money.
- Content writing
- SEO expert
- Earning from Affiliate marketing
- Consultation services to the client
- Ads selling
- Social media manager
- Selling of Digi. Products
- YouTube Advertising Partnership
- E-commerce Specialist
- PPC campaigns
- Marketing jobs
- Own Digi. marketing agency
Here, I’m just writing the names of Digital marketing platforms. I’ll discuss them all briefly one by one in my following article, which will be on digital marketing platforms only. The platforms mentioned have an outstanding reputation and are famous for earning money.
Nowadays, more than 110 online Earning platforms exist on the Internet. It is a considerable number. Freelancers and work-from-home people use plenty of venues. But Digital marketing has unique critical points in all these marketing platforms. Available skills in digital marketing are SEO, PPC management, E-commerce, content writing, social media management, and ad posting. People with these skills can join a digital marketing platform and earn thousands of dollars.
You can earn money by making your software like games or any other small application software. You can earn money by designing products like T-shirts and advertising our products through digital marketing.
If you want a job, there are a large number of companies that are hiring digital marketers.
You can create and sell several services if you want to make your marketing agency.
It’s an Internet era. It’s time to grow fast in every field, like industries, business, job opportunities, and other area of life. It’s also a time to utilize intellectual capital and the firm’s essential resources effectively and efficiently. It’s a time to reach potential customers by scarce means.
It’s a time to look forward to the effective use of advanced advertisement. It’s also a time to reach the final consumer’s home and deliver his needed products to his doorstep. All these are possible by Digital marketing only.
What is the market?
The most authentic definition of the market is “a place where people interact with each other to purchase and sell products and services or exchange information about the products and services being sold.”
What is marketing?
“Marketing is selling and purchasing goods and services or exchanging or sharing information about products and services.”
What is the digital market?
A place where people interact with each other through the Internet and other online communication channels to purchase and sell products and services or exchange information about the products and services being sold.
What is digital marketing?
Digital Marketing promotes products or brands to connect with many customers through the Internet and other online communication channels.
What is the critical importance of digital marketing?
Digital marketing changed the concept of advertisement and marketing.
- Products and services easily reach a broad number of consumers.
- Small and local businesses reached the top-ranking organizations.
- Small business owners target a large audience at a meager cost.
- It provides international-level goods and services at low prices to the customers.
- Fast and easy delivery attracts many consumers to purchase online.
How can a person earn money online through digital marketing?
It’s a time of Digitalization, and it’s booming. Available skills in digital marketing are SEO, PPC management, E-commerce, content writing, social media management, and ad posting. People with these skills can join a digital marketing platform and earn thousands of dollars.